In 2005, when I was 10 years old, a kid from my neighborhood was bear hugging a fallen tree trunk that bridged across our creek and yelled, “I better not see this on YouTube!”
That was the first time I’d ever heard of YouTube. And it definitely wasn’t the last time I’d hear about it. YouTube has experienced explosive growth since it was founded in an office garage in 2005. Just one year after its inception, it was attracting more than 65,000 new video uploads and 100 million video views per day. A couple of months later, the high-growth startup was acquired for over $1 billion by a titan in the tech industry — Google.
Since then, YouTube has opened up avenues for brands to advertise on their videos and, in turn, let content creators earn a living just by making videos. This potential for monetization has incentivized content creators to craft the most engaging videos possible and host them on the platform, which has enabled YouTube to become the second most trafficked website and the second largest search engine in the world.
As a video marketer, you already know how crucial building a YouTube presence is for boosting your videos’ and brand’s visibility. But if you just started your brand’s YouTube channel or need some help convincing your boss to double down on your YouTube efforts, we’ve got you covered.
Check out these 51 stats about the platform’s mobile usage, its demographics, subscriber growth, general usage, and history that can help you build your YouTube following or persuade your boss to focus more of your efforts on the video platform.
51 YouTube Stats Every Video Marketer Should Know in 2019
What is the most-watched video on YouTube?
2. “Despacito” by Luis Fonsi featuring Daddy Yankee is the most-watched video on YouTube. It has received over 5.96 billion views in a little over two years.
YouTube Mobile Stats
4. On mobile devices alone, YouTube reaches more adults aged 18-49 during prime time than any cable network does in an average week.
5. 75% of adults report watching YouTube on their mobile devices.
6. More than 70% of YouTube watch time is generated from mobile devices.
7. YouTube mobile ads are 84% more likely to hold attention than TV ads.
8. Over 50,000 years of product review videos have been watched on mobile devices over the past two years.
9. In 2018, YouTube was the most popular IOS app.
YouTube Demographics Stats
10. Over 90% of 18-44 year old American internet users watch videos on YouTube.
11. Over half of American internet users who are aged 75 and over watch videos on YouTube.
12. Over 50% of YouTube’s audience is female.
13. 59% of Generation Z (16-24-year-olds) have increased their YouTube usage since last year.
14. 46% of millennials (25-34-year-olds) have increased their YouTube usage since last year.
15. 70% of millennial YouTube users watched a YouTube video to learn how to do something new or learn about something they’re interested in.
16. 15.8% of YouTube users are from the United States.
17. YouTube attracts the most visitors from the United States, India, Japan, Russia, and China.
18. YouTube is available in more than 91 countries.
19. YouTube is available in 80 different languages.
YouTube Subscriber Growth Stats
20. The number of channels with more than 1 million subscribers increased by more than 75% since 2017.
21. The number of YouTubers who earn six figures per year has increased by more than 40% since 2017.
22. The number of YouTubers who earn five figures per year has increased by more than 50% since 2017.
23. The top ten YouTubers earned 42% more revenue in 2018 compared to 2017.
24. PewDiePie is the most popular YouTube channel, with 85 million subscribers.
25. The most popular branded YouTube channel is LEGO, which has over 7.1 million subscribers and has received over 8.7 billion views.
YouTube Usage Stats
26. YouTube is the world’s second largest search engine.
27. YouTube is the second most trafficked website behind Google.
28. YouTube users collectively watch over 46,000 years of content each year.
29. 68% of YouTube users watched a video to help them make a purchase decision.
30. 80% of YouTube users who watched a video to help them make a purchase decision said they watched the video at the beginning of the shopping process.
31. 95% of the most popular YouTube videos are music videos.
32. 47% of on-demand music streaming was listened to on YouTube.
33. There are twice as many small- and medium-sized businesses advertising on YouTube since 2016.
34. Four times as many people prefer watching video on YouTube rather than on social media platforms.
35. YouTube users watch more than 180 million hours of content on TV screens every day.
36. YouTube users are three times more likely to prefer watching a YouTube tutorial video compared to reading the product’s instructions.
37. “Relaxing” and “feeling entertained” are the top two reasons viewers watch YouTube.
38. Relaxation videos like soap cutting and slime playing experienced a 70% increase in watch time in 2018.
39. Comedy, music, entertainment/pop culture, and “how to” are the four most popular content categories on YouTube.
YouTube History Stats
40. “YouTube.com” was activated on February 14, 2005.
41. “Me at the zoo” was the first video uploaded to YouTube on April 25, 2005.
42. Google purchased YouTube for $1.65 billion on October 9, 2006.
43. YouTube launched InVideo ads in December 2007.
44. YouTube streamed the United States presidential debates for the first time in 2012.
45. The youngest YouTuber is Ryan ToysReview, who is a 7-year old boy who makes $11 million a year and has 18.2 million subscribers.
46. “Gangnam Style”’s surge in popularity broke the video’s view counter.
47. YouTube provides a free space in Los Angeles where YouTubers with over 10,000 subscribers can learn, connect, and create videos with each other.
48. The first YouTube video that reached one million views was a 2005 Nike ad that featured football star, Ronaldinho.
49. The YouTube video that received the most views in 24 hours is Ariana Grande’s “Thank U, Next” music video, which attracted 55.4 million views in a single day.
50. The most liked video on YouTube is the music video for the song “Despacito” by Luis Fonsi featuring Daddy Yankee. It has received over 31.96 million likes and boasts an 89.25% like percentage.
51. YouTube’s own YouTube Rewind 2018 video is the most disliked video on the platform. It has received over 16 million dislikes and owns an 86.53% dislike percentage.